Concierge for the Conscious Traveller
Meet the Team
Saadia Baber - founder & CEO
I am your first point of contact to help curate your dream holiday in Pakistan. I also stay with you virtually throughout your time in Pakistan via a WhatsApp group.
Born in Pakistan, I was 2 when I came to the UK but 16 when I went back. I lived there until the age of 19 & it was in those three years I developed my deep founded love of the people, the country and its culture.
I have spent many hot summers in the mountains of Pakistan on family holidays, enjoying the lakes, views & cultures one can find in the North.
Upset about the misconceptions people have about the country, my main goal is to make Pakistan accessible to you & to show you Pakistan through my eyes, so you go back as brand ambassadors of Pakistan.
A mum of 3 boys, who spent 16 years working in the corporate world, this is my legacy project, a desire to put Pakistan on peoples' radar for the right reasons & to put it on your bucket list of countries to visit.
I love food, photography & talking to people, learning from their stories and experiences.
NAIKNAM KARIM - MANAGING DIRECTOR OF PAKISTAN'S OPERATION
Naiknam Karim is a renowned travel and tourism professional in Pakistan. He has extensive experience in the tourism industry with areas of expertise including operation, finance, marketing, planning, and research.
Naiknam holds several certificates and diplomas from national and international institutions in addition to a master degree in tourism management & planning. His 32 years’ experience in the industry leverages as an innovative, proactive, and forward-thinking MD, always working with me to creative innovative and uniques experiences in Pakistan.
Naiknam has conducted research to explore the environmental impact of trekking groups & mountaineering expeditions on the Baltoro region & presented his recommendations to policy makers & environmental managers for the betterment of the environment & mitigating the negative impact on the local region. Mr. Karim served as the General Secretary of Pakistan Association of Tour Operators (PAT)) from 2009 to 2017.
Father of a daughter, like me he is committed to change perceptions people have of Pakistan and putting it on the radar of mainstream travellers.
zafar iqbal - Culture & Heritage tour guide
An experienced tour guide, Zafar Iqbal comes from Hunza, which is known for its stunning natural beauty, including glaciers, mountains, and valleys. He graduated from a local college in Hunza. He received an advanced certificate in German from the National University of Modern Languages in Islamabad.
In 1990, he began his job as a guide with several tour groups in Pakistan. He leads team into the mountains and to high altitudes on glaciers as well. He has also participated in a number of climbing training sessions in Pakistan.
Zafar has a wealth of knowledge and experience of the historical sites of Pakistan. For the clients' safety and enjoyment, he can evaluate the tours conditions and change the schedule as & when needed. Along with knowledge of the history and geology of the region, he can also offer advice on local etiquette and customs.
On tours that concentrate on the culture and history of Pakistan, Zafar Iqbal guides and teaches groups of tourists. He can give insights into the local habits, traditions, and landmarks because he is quite familiar with them. He works as a culture tour guide for us.
Above all, he is passionate about what he does.
Ibrar hussain - Culture & Heritage Tour Guide
Ibrar Hussain grew in Hunza the most beautiful village in Pakistan. He qualified with a certificate in the hotel & management industry and worked in Iraq for three Years in the TAMIMI Company with US citizens. He started his career as a Guide in Pakistan in 1988.
He now has 35 years experience as a culture and tour guide. He has led more than hundreds of groups to visit historical, archaeological, cultural and heritage sites all over Pakistan. He is an extremely knowledgeable & passionate professional guide with national and international expertise. He is very cool & collective and is able to handle unexpected issues and challenges which may arise due to changing weather conditions.
Ibrar leads and educates groups of people on tours that focus on the culture and history of a Pakistan. He has a great depth of understanding of the area's customs, traditions & landmarks & can provide insight into the local way of life.
He leads tours on foot, by vehicle, or even by boat.
amir akram - Culture & Heritage Guide
Amir Amjad Akram grew up in Lahore the historical city of Pakistan in the Punjab Province. He has a bachelors degree.
He started his guiding career in 2013 as a culture tour guide. Amir has huge expertise in travel-related fields, Hotels & Transports manual, e-reservations, Tour & execution.
AMIR has a lot of experience and knowledge to share, he has a lot of passion for the south and the northern region of Pakistan. He has a great depth of knowledge about the historical sites in Hunza, Swat, and Chitral Valley.
Many of our clients who have been on a tour with him have come back feeling like they had become part of his family as he had taken a couple of them to his home for dinner with his family.
Wahab Ali Shah Joshi- Trekking Guide
Wahab Ali Shah was born in Upper Hunza Shimshal. This is the village that has given birth to hundreds of mountaineers who assist climbers from all over the world in the high mountains of Pakistan as mountain guides.
Wahab is one of these experienced trekkers who has also climbed Nanga Parbat 8,125m the second highest Mountain in Pakistan and number 9 in the world.
He is also an instructor for rock climbing & has lead large trekking and climbing groups in the giant mountains of Pakistan and high technical passes.
He is a passionate professional guide with extensive experience assisting groups. He has a great reputation with many of our previous clients.
His extensive experience in the field has given him an unparalleled level of expertise, and his clients trust his judgment and ability to lead them safely on their journey.
Khushlim Khan- Trekking Guide
Khushlim Khan is a professional passionate guide who grew up in the mountains of central Gilgit. He joined tourism at a very early stage in 1998 as a trekking guide with Adventure Tours Pakistan (ATP) our partnering company in Pakistan. He learned the German Language to give his services as a tour and trekking guide.
During his 23 years experience he has worked with a number of trekkers, expeditions and cultural tours. This include tourists from almost all around the world.
He was honoured by being invited by (DAV) Deutscher Alpenverein for climbing training in Germany during 2008. This unique experience took him to become a German basic speaking guide and since then he worked with German traveler’s groups. He has had the privilege to work with several world famous climbers.
He is highly professional and approaches his work with great sincerity. He has led hundreds of trekking & several tour groups in the historical and archaeological heritage sites in Pakistan. He has extensive knowledge of the history and geography of the country. In addition, his honesty is beyond imagination.
We have always got strong positive recommendations by our customers, who have been guided by Khushlim Khan.
He has visited many European countries as well which adds to his professional experience. He has huge knowledge of organizing trips and assisting the clients in the hard days while traveling.
Socially responsible Luxury Retail
Sikhana means to educate, the lifestyle collection aims to open peoples minds about topics misrepresented through creative products with stories & give back to the local community with every sale made.
We believe in doing business with a social purpose.